Discovering my author brand

group picture

Authors and teachers enjoying a group picture

Last week I spent an enjoyable day on a course in London organised by Usborne, who publish my Pony-Mad Princess books. There were only four authors (including me) working with Justin Somper and Phil Norman from AuthorProfile so we all got plenty of individual attention. And I needed that when it came to deciding on my author brand.

The other three authors were all on their first book so the themes of that story helped decide their brand. But I had a trickier task because the range of books I’ve published is so wide. There are more than forty so far including picture books, early readers, chapter books and a novel for older readers plus non-fiction books on subjects ranging from rainbows to special effects.

Justin encouraged me to focus in on the core of collage of book coversmy writing to see if I could find a common theme in my fiction and, to my surprise, I did. I now realise that all my stories are about  family, friendship and the power of love. So that was the first part of my brand sorted out.

The other part involved thinking about me rather than my writing. As soon as I started focusing in on myself, I immediately came up with the animals I love most – horses. But Justin encouraged me to think more deeply, asking lots of searching questions about my relationship with my favourite animals and how that relates to my writing. By the end of the session, he’d picked out three important phrases for me to remember. So I am:

  • the little girl who never got a pony
  • the author who bought a horse to help research her novel
  • the author who deliberately chose an imperfect horse

So I was able to come home confident that I now I know who I am. Thanks Justin and Phil for a great course. I loved every minute.