When I first decided to self-publish, I was faced with a dilemma. Should I create a publishing imprint or publish under my own name? Much of the advice on the internet suggested I should create an imprint, but mostly that was to set myself up as a business and I’ve already done that. (I’ve been registered as a sole trader for tax purposes since I first started earning money as a writer.)
I was also keen not to hide the fact that I was self-publishing and I couldn’t see another reason to have an imprint name. So I self-published There Must Be Horses under my own name and don’t regret doing so. However, I have found that it looks odd in reviews, especially the ones in magazines where they just the title, the author and the publisher so my name shows up twice in swift succession. It also looks slight odd on the title page if I follow the traditional system of putting the author’s name under the name of the book and the publisher’s name at the bottom of the page in smaller type. That’s why all my future books will be published under the name of my own imprint: Kubby Bridge Books. In case you’re wondering, I don’t live near Kubby Bridge and don’t think such a place exists. The name came from playing around with my horse’s name and the name I use for larping (live action roleplay). I originally used it as a username in an online game and liked it so much that I decided to use it for my books.
I’m delighted that this change hasn’t cost me anything. Nielsen were happy to add the imprint to my account so I can still use the ISBNs I originally bought under my own name. It will deal with the problems I’ve discovered, but I’m still being upfront about self-publishing – the copyright page will make it clear that the imprint belongs to me.
For more information on writing, publishing and marketing books, visit my other site at helpwithpublishing.com.